Privacy Policy

PRIVACY POLICY

 

EFFECTIVE JUNE 1, 2014

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This privacy statement describes how SquareHearts, (“SquareHearts”, "SH", “we” or “us”), including, without limitation, the Web site currently located at www.squarehearts.com (collectively, the "Site"), collects and uses the personal information you provide on any and all of its owned and operated websites. The site you are visiting is owned and operated by Best and Basic, Inc. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

 

Your privacy is very important to us. Our Privacy Policy spells out SH's commitment to privacy and respect to the members and visitors to the Site. We reserve the right to change this policy, which we'll do through online posting. Collection of information is usually grouped into two categories: personal, which is information identifiable to a specific member, and aggregate, which is general demographic information that does not identify any individual member. Personal information may include your name, email address, mailing address, credit card information and phone number. We may also collect certain demographic information such as your genre preferences, age, gender, geographical location, language, time zone, income and education (some of the information we ask for may be optional). SH may use or disclose aggregate information for any purpose.

 

This Privacy Policy explains how we collect, use and (under certain conditions) disclose your personal information. It also explains the steps we have taken to secure your personal information. Finally, it explains your options regarding the collection, use and disclosure of your personal information. By visiting our Site, you accept the practices described in this Policy and in our Terms of Use.

 

If you have questions or concerns regarding this Sites Privacy Policy or if you wish to exclude your personal information from disclosure to third parties for their direct marketing purposes, please feel free to email us at support@squarehearts.com or by writing to us at SquareHearts, 1810 14th St., Suite 101, Santa Monica, CA. 90404

 

COLLECTION AND USE OF PERSONAL INFORMATION

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When you transact, we collect the following personal information from you:

 

  1. Information Collection.
  2. We collect information from you in several different ways on this Site. One reason for collecting personal information from you is to provide an efficient, meaningful, and customized experience. For example, we can use your personal information to:

2.1.   Help make this Site easier for you to use by not having to enter information more than once.

2.2.   Help you quickly find information, products, and services.

2.3.   Help us create content on this Site that is most relevant to you.

2.4.   Alert you to new information, products, and services that we offer.

2.4.1. Registration and Ordering. Before using certain parts of this Site or ordering products, you may be required to complete an online registration form. During registration, you will be prompted to provide to us certain personal information, including but not limited to your name, shipping and billing address(es), phone number, email address, and credit card number. In addition, we may also ask you for your country of residence, so we can comply with applicable laws and regulations, and we may also ask you for your gender.

2.4.2. Email Addresses. Several locations of the Site permit you to enter your email address for purposes including but not limited to: to register for promotions; to request us to notify you when regarding particular offers or products, or to sign up for our e-mail newsletter and special offers, including contests, which we may run from time to time. Your participation in a contest is completely voluntary, so you have a choice whether to participate and disclose information to us. We use this information to notify contest winners and to award prizes. We may post on our Site the names and cities of contest winners.

2.4.3. Cookies and Other Technology. Like many sites, this Site employs cookies and web beacons (also known as clear GIF technology or "action tags") to speed your navigation of the Site, recognize you and your access privileges, and track your Site usage.

2.4.3.1.Cookies are small pieces of information that are stored as text files by your Internet browser on your computer's hard drive. Most Internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from web sites or to remove cookies from your hard drive, but if you do, you will not be able to access or use portions of this Site. We use cookies to enable you to select products and to purchase those products. If you do this, we keep a record of your browsing activity and purchase.

2.4.3.2.Our Web pages contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns. We use a third party to gather information about how you and others use our Websites. For example, we will know how many users access a specific page and which links they clicked on. We use this aggregated information to understand and optimize how our site is used.

2.4.3.3.We may use third-party advertising companies to help us tailor site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). Any information that these third parties collect via cookies and web beacons is not linked to any of your personal information collected by us. Our Privacy Policy does not cover any use of information that a third-party advertising company may collect from you. It also does not cover any information that you may choose to provide to them or to an advertiser whose goods or services are advertised through the Site. For more information about ad cookies, and to "opt-out" of the collection of information by some companies that allow you to do so please click here.

2.4.3.4.Targeted Advertising (also known as online behavioral advertising) uses information collected on an individual's web browsing behavior such as the pages they have visited or the searches they have made. Third parties collect this information by placing or accessing cookies in your browser when you visit this, or other, websites. If you would like to learn more about the third party advertisers that may be aware of the fact that you visit this website, and to understand your choices about having such advertisers' cookies turned off, please visit www.networkadvertising.org

2.4.4. Log Files. As is true of most web sites, the Site automatically recognizes the Internet URL from which you access this Site. We may also log your Internet protocol ("IP") address, Internet service provider, and date/time stamp for system administration, order verification, internal marketing, and system troubleshooting purposes. (An IP address may indicate the location of your computer on the Internet.)

2.4.5. Age. We respect children's privacy. We do not knowingly or intentionally collect personal information from children under age 13. Elsewhere on this Site, you have represented and warranted that you are either 18 years of age or using the Site with the supervision of a parent or guardian. If you are under the age of 13, please do not submit any personal information to us, and rely on a parent or guardian to assist you.

  1. Information Use and Disclosure.

3.1.   Internal Use. We may internally use your personal information to improve our Site's content and layout, to improve our outreach and for our own marketing efforts (including marketing our services and products to you), and to determine general marketplace information about visitors to this Site.

3.2.   Communications with You: We use your personal information to process and fulfill your orders, to communicate with you regarding your orders and deliveries and to provide you with other client services. We will use your personal information to communicate with you about our site. Also, we may send you a confirmation email when you register with us. We may send you a service-related announcement on the rare occasions when it is necessary (for example, if we must temporarily suspend our service for maintenance). Also, you may submit your email address for reasons such as to register for promotions; request we notify you regarding particular offers or products, or sign up for our email newsletter and special offers. If you submit your email address, we use it to deliver this information to you. We always permit you to unsubscribe or opt out of future emails (see the opt-out section below for more details). Because we have to communicate with you about orders that you choose to place, you cannot opt out of receiving emails related to your orders or your membership.

3.3.   External Use. We want to provide you with excellent service and to offer you a great selection. We do not sell, rent, trade, license or otherwise disclose your specific personal information or financial information to anyone, except that:

3.3.1. As do most Internet retailers, we sometimes use others to perform specific functions on our behalf. When we disclose information to these service providers, we disclose information to help them to perform their service. For example, in order to deliver products to you, we must share some information. We partner with third parties (such as the U.S. Postal Service, United Parcel Service, and Federal Express) to ship products, to ensure delivery, and so that we can obtain feedback, improve the quality of our service, and measure and improve the quality of the service of the third party. In the example of shippers, we provide them some personally identifiable information such as your name, shipping address, email, and phone number. Each of these service providers must agree to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your personal information from unauthorized access, destruction, use, modification, or disclosure.

3.3.2. Similarly, to help you buy products and provide Client Services to you, we must provide your credit card number to financial services corporations such as credit card processors and issuers. When we submit your credit card number for authorization, we use data encryption techniques to protect your information. (More on this below in Data Security.)

3.3.3. Unless you instruct us otherwise (and you may do so as described above in Section 1.c.iii), we may disclose your personal information to other persons or entities whom we believe are trustworthy and whom we have asked to confirm that their privacy practices are consistent with ours. These persons or entities may use your information for their direct marketing purposes. Like our service providers, these persons and entities are required to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your personal information from unauthorized access, destruction, use, modification, or disclosure.

3.3.4. We may be required to disclose your personal information in response to requests from law-enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms of Use or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use our Site for illegal reasons or to commit fraud.

3.3.4.1.We may share personal information and non-personal information with entities controlling, controlled by, or under common control with us. In the event that SquareHearts is merged, sold, or in the event of a transfer of some or all of our assets, we may disclose or such information in connection with such transaction, subject to the Privacy Policy then in effect.

3.3.4.2.We may share aggregate, non-personal information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with third parties such as advertising partners. This information does not directly personally identify you or any user.

 

DATA SECURITY

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Here at SquareHearts, the security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). You can log in to our site using sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on this Websites to your profile page to share with others within your network.

 

SquareHearts uses industry-standard procedures and safeguards designed to protect all personal information from unauthorized access, destruction, use, modification, or disclosure. All SquareHearts employees with access to personal information are required to follow specific practices concerning its proper handling. While we use industry-standard precautions to safeguard your personal information, we cannot guarantee complete security. 100% complete security does not presently exist anywhere online or offline. As a result, while we strive to protect information transmitted on or through the Site, we cannot and do not guarantee or warrant the security of any information you transmit on or through the Site, and you do so at your own risk.

 

Only employees who need access to your personal information to perform a specific job are granted access to your personal information. Finally, we rely on third-party service providers for the physical security of some of our computer hardware. We believe that their security procedures are adequate.

In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we will endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your email address, we may notify you by email.

 

Information Sharing

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While we may collect, use and share your personally identifiable information for any lawful purpose, we will share your payment information with third parties in the ways that are described in this privacy statement..

We may provide your personal information to companies that provide services to help us with our business activities including but not limited to shipping your order or offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

If you choose to provide information to us through our online registration, you may be asked to provide your personal information that may include your name, address, telephone number, e-mail address, and other identifying information. We may share the personal information that you provide with our third party processing agents, affiliates and advertisers.

 

We may use the personal information which you provide to send you information, either online or offline, via email, direct mail, SMS text messaging and telemarketing, regarding products or services offered by us. In addition, we reserve the right to rent or share the personal information which you provide with unaffiliated third-parties; these third-parties may use this information for online and offline marketing purposes.

 

By signing up on our website and providing your personal information you are expressly consenting to receive communications from us and from anyone that we may provide your personal information. If you do not agree to these terms then do not use our site. We may also disclose your personal information:

as required by law such as to comply with a subpoena, or similar legal process,

when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request, if SquareHearts is involved in a merger, acquisition, or sale of all or a portion of its assets, you may be notified via email and/or a notice on our Websites of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

 

We make your contact information available to other users that you transact with on this site to help complete the transaction.

 

OPT OUT/CORRECTIONS

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On your request, we will (a) correct or update your personal information; (b) stop sending certain non-membership or order-related emails to your email address; and/or (c) disable your account to prevent any future purchases through that account. You can make these requests by telephoning or emailing your request to our Client Services department at 1 (877) 337-3077 or support@squarehearts.com. Please do not email your credit card number or other sensitive information.

 

Please note that despite your actions above in regards to opting out of receiving certain non-membership or order-related emails to your email address, a purchase on the Site subsequent to your request to opt-out will be considered your affirmative consent to opt back into our email distribution list.

 

NOTIFICATION OF PRIVACY STATEMENT CHANGES

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We may update this privacy statement to reflect changes to our information practices. If we make any material changes we may notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We do reserve the right to make material changes to this policy without any notice. We encourage you to periodically review this page for the latest information on our privacy practices.

 

OFFLINE COLLECTION, USE AND DISCLOSURE OF INFORMATION

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As you might expect, the majority of information that we collect is obtained through our Site, and this Privacy Policy applies only to that online collection of personal information. We also collect information offline, where we also try to protect the privacy of your personal information. By way of example, you may call us to place an order or to ask questions. When you call, we will ask only for the personal information we need in order to place the order or to answer the question. When we need to store information (such as order information) we will enter it into our database and maintain that information in accordance with our policies for the storage of information collected online. (See the Data Security section above for more information). Similarly, if you fax something to us, we will act upon the fax and then either store or shred the fax, depending on whether there is any need to retain the information. Generally, we will try to treat offline collection, uses, and disclosures consistently with our relevant online practices.

 

WHAT IF YOU'RE NOT A SQUAREHEARTS MEMBER, BUT YOU'VE HEARD FROM SQUAREHEARTS?

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If you're not a member but you've been contacted by SquareHearts, we may have received your information in a few different ways. First, another member may have referred you under a "Refer-a-Friend" campaign. Members may give us your name and email address in order for them to customize an invitation for you to join. You also may receive similarly customized email reminders from your friend about this invitation. If you apply for membership, your information will be used in accordance with the rest of this privacy policy. If you choose not to apply online, your email address may be retained for a period. Similarly, a member may have shipped a gift or other merchandises to you through us and provided your personal information for that purpose.

 

You may have received an offer from us. If you were a prior member, we may have invited you back. We may also have received your information from one of our partners or from the mailing, opt-in emailing, or phone lists of a reputable company. Unless we are using an opt-in only list in our marketing efforts, SquareHearts will screen our lists with the Direct Marketing Association ("DMA") preference lists before we send such offers.

 

LINKS TO OTHER SITES; PUBLIC VENUES

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Please be aware that the Site may contain links to third-party Web sites. If you visit these Web sites by clicking on such links, these other sites may send their own cookies to visitors, collect data, or solicit personal information. This Privacy Policy does not cover any information that you disclose to such sites or that they may collect. The privacy policies of these other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your personal information collected there.

 

The Site may enable you to post comments, reviews and other information on publicly available areas of the Site. Any information you post in these areas of the site will be available to all of our users, so please use caution in disclosing any personal information when you post such comments, reviews or other information.

 

PROCESSING IN THE UNITED STATES

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Please be aware that your personal information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using our Site or Services, you agree that the collection, use, transfer, and disclosure of your Personal Information and communications will be governed by the applicable laws in the United States.

 

UPDATES TO THIS POLICY

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If we change or update this Privacy Policy, we will post changes and updates on this Site so that you will always be aware of what information we collect, use and disclose. We encourage you to review this Privacy Policy from time to time so you will know if the Privacy Policy has been changed or updated. If you have any questions about the Privacy Policy, please contact Client Services at 1 (877) 337-3077 support@squarehearts.com.

 

CONTACT INFORMATION

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You can contact us about this privacy statement by writing or emailing us at the address below:

SquareHearts, 1810 14th St., Suite 101, Santa Monica, CA. 90404

Email: support@squarehearts.com

Phone: 1 (877) 337-3077